Insights
Notes on Shopify themes, performance, custom development and GEO/SEO.
Shopify B2B Without Plus: The Complete Setup, Step by Step
Since April 2026 the native B2B features run on Basic, Grow and Advanced too. Setup works differently there than on Plus: the catalog attaches to a market, not to a company. Here is the whole path, including the snags the announcement left out.
Read →Per-product content in Shopify: metafields and metaobjects instead of tag-if chains
A tag-if chain works for two products, then it turns into a maintenance trap. Here is how to drive per-product content with metafields and metaobjects, so a new variant becomes a field you fill in, not another code edit.
Read →Is your Shopify cookie banner legal in Germany? A 2026 checklist
Most Shopify stores fire tracking pixels before the shopper consents — a §25 TDDDG violation that can cost up to €300,000. Here is how German cookie law works in 2026 and how to make a Shopify store compliant.
Read →Stop pasting one-off code: build Shopify customizations your team can actually edit
Most 'paste this code' fixes are frozen the moment you save them. Here's how to build the same customization as a theme-editor setting — a slider your team can adjust forever, without touching code again.
Read →Hand-coded Shopify themes vs. page builders: what you actually pay for
Page builders are fast to start and expensive to live with. Here is the real trade-off between drag-and-drop and hand-written Liquid — and when each makes sense.
Read →GEO for Shopify: how to get your store cited by AI search
ChatGPT, Perplexity, Gemini and Google AI Overviews now sit between shoppers and your store. Here is how to make a Shopify storefront that AI can read, trust and quote.
Read →Dawn or a custom Shopify theme? How to decide
Shopify's free Dawn theme is excellent — until it isn't. A practical guide to knowing when to stay on Dawn, buy a premium theme, or go fully custom.
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